
The key to Healthy ageing
Not just another retinol serum, our Hero Serum #1 stimulates collagen, fights ageing, and repairs skin damage.








Why louise formulated the healthy ageing serum
‘When I was in the lab working through my ideas for this serum, I remember saying to the chemist that I wanted a serum that would target ageing but that put a positive spin on this inevitable event. Why do we have to be so ‘anti ageing?!’ Enter the Healthy ageing serum, packed with results driven ingredients with efficacious outcomes to repair, rejuvenate, prevent & slow the ageing process.’

Watch the video
Hero Serum #1 healthy ageing

Granactive Retinoid
Why your skin loves it:
The next-generation retinoid that delivers all the skin-renewing, wrinkle-smoothing, and breakout-fighting benefits of traditional retinol—without the irritation. It boosts collagen, refines texture, and evens skin tone for a radiant, youthful glow.

Vinifera (Grape) Juice Extract
Why your skin loves it:
Packed with antioxidants, polyphenols, and vitamins, this powerhouse fights free radicals, protects against environmental damage, and promotes hydrated, glowing skin while helping to calm inflammation.

Myristoyl Tripeptide-3
Why your skin loves it:
A potent peptide that stimulates collagen production, smooths fine lines, and improves skin elasticity for firmer, plumper skin. It works deep within the skin to strengthen and restore youthful resilience.

Essential blend of neroli oil
Why your skin loves it:
Known for its calming, rejuvenating, and anti-inflammatory properties, neroli oil soothes sensitive skin, balances oil production, and adds a natural glow—while delivering a refreshing, spa-like aroma.

Our unique hydrating complex*
All of our products contain our unique Hydrating Complex which supports the lipid barrier.
Why your skin loves it:
Glycerine - Humectant and moisturiser. Holds onto water and prevents transepidermal water loss.
Sodium Hyaluronate - Is part of Hyaluronic acid BUT it has a much smaller molecular weight which means it can penetrate the Epidermis and assist with hydrating the layer of skin below. Its a humectant and acts like a moisture magnet.
A plant derived polysaccharide - A moisturising and skin soothing ingredient. It works by binding water to the epidermis and creating a moisture-binding film on the skin that gives a soft, smooth feeling. In addition to providing long lasting moisturisation, it also functions as an anti-irritant.

Directions
This product contains a retinoid derivative; we therefore suggest building it into your routine gradually. Start using it every other night for the first two weeks, then increase to nightly, and then morning and night if recommended by your skin health professional.
Smooth 3-4 drops onto a well cleansed face, neck and chest then follow with The Hydrator morning and evening. Always use a sunscreen as part of your morning routine.

How to use Hero Serum #1
Ingredients
Aqua, Shea butter ethyl esters, Propanediol, Butylene glycol, Dimethyl isosorbide, Hydroxyethyl acrylate/sodium, Parfum (Benzyl Alcohol; Benzyl Benzoate; Cinnamal; Citral; Citronellol; Limonene; Eugenol; Farnesol; Geraniol; Isoeugenol; Linalol), Tocopherol, Hydroxypinacolone retinoate, Disodium EDTA, Sodium hyaluronate, Piroctone olamine, Helianthus annuus seed oil, Biosaccharide gum-1, Vitis vinifera juice extract, Myristoyl tripeptide-31.
Precautions
External use only. Avoid contact with eyes. If the product enters your eyes, rinse well with water. If irritation occurs, cease use. Keep out of reach of children.